How to Write the Perfect Blog Post?

Our blogging journey doesn’t end with learning how to start a blog, we also have to learn how to create compelling content that engages the readers.

The blog posts are the most important part of your blog. It’s your selling point. As a blogger, if you want to keep the readers spend more time on your blog, you will have to come up with highly engaging and valuable content.

As Joe Sugarman once quoted, “The sole purpose of the first sentence in an ad is to get you to read the second sentence”, the same should be the case with blogposts as well.

This means your introduction should be so interesting that it should hook the readers to continue reading the rest of your post.

This is one of the chapters of “The Blog Strategist’s Master Blogging Course”. This free course includes multiple chapters covering the A-Z of everything you need to know to achieve blogging success (and mostly everything you would probably find on a $497 paid blogging course). I know it because I personally bought and went through thousands of dollars worth of blogging courses!

Before we begin, here’s the table of content for this course. I recommend starting from the first chapter if you are new to blogging & want an overview of how to set up a successful blog.

At The Blog Strategist (TBS), my mission is to bring the kind of premium content you would see on $497 blogging courses to my fellow bloggers, for free. I don’t sell blogging courses, I hate putting information behind paywalls and I am not an affiliate sellout recommending anything & everything for a commission.

I am transparent about what I do, I publish monthly income reports, operates this blog as a public case study and believe in genuinely helping my readers scale their blogs. I do not write for search engines or social media, but to create truly helpful content for my readers – that’s my mantra.

Click here to read more about The Blog Strategist.
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How to create engaging content?

In order to make your content engaging and well-performing, keep these points in mind:

Understand your audience. Write content that will be valuable for them and would resonate with them.
Have a structure in the blog posts. Always try to have a proper introduction, body, and conclusion.
Add evergreen content. That way, your blog will stay relevant over the years.
Write long and comprehensive posts. Longer and relevant posts tend to rank higher in search engines.
Make sure the content is interesting and at the same time, educational and imparts value to readers.
Have an introduction that will hook the readers.
Try to include numbers, facts, and examples in your posts. This will increase the trustworthiness and authority of your content.
Pick a title that is captivating and at the same time conveys the message correctly.
Add bullet points to emphasize important content.
Proofread the content multiple times. Make sure that you have not made any mistakes.
Run your content through a plagiarism checker tool. Make sure that your content is unique and original. Your site will be penalized in rankings for copying content from other websites.
Try to add images, videos, and other resources to make the blogposts engaging and value-providing.
Optimize the post for on-page SEO. That means, work on the page title and header, meta description, image captions, anchor text, mobile optimization, etc. You can use the free Yoast SEO plugin to optimize your content.
Try to add the present year on the post title to show that your posts are up-to-date. For example: How to start a blog (2024) or How to make a website in 2024?
Write content as if you are speaking. That way, the posts will be engaging and sound natural.
Use the KISS (Keep It Simple, Stupid) principle. Keep your posts simple and easy to understand. Do not fit in hard words trying to impress your readers. In fact, keep it as simple as you can.
Keep the font size large. Larger the font size, easier it is to read, especially for readers who use mobile devices. A font size of 16 or more is good.

What are the different types of blogpost that you can write?

The most common types of blogposts include:

How-To Guides (Eg: How to Start a Blog?)
List-Based posts (Eg: 15 Top Places to Visit in the World)
Infographics (Eg: The Ultimate Solo Travel Guide – Infographic)
Roundup Posts (Eg: 16 Best Food Blogs with Yummy Recipes and Useful Tips)
Guest posts (Eg: How To Communicate Like A Leader – Guestpost on Forbes by WomensMedia)

Which types of blogposts should you write?

It is commonly found that list-based posts and how-to guides tend to perform better in getting traffic.

In terms of revenue, transactional list posts perform the best. Transactional list posts are posts that lists a number of affiliate products or services.

For example, a post like “top 10 backpacks for hikers” that lists down 10 best backpacks and have affiliate links to purchase them is a transactional list post.

Irrespective of whichever type of post you choose, make sure that your posts have a catchy title and engaging content that provides real value to the readers.

Pro Tip: Pareto’s Principle (more commonly known as the 80-20 rule)

There is an extremely popular marketing concept used by iconic marketers for decades called “Pareto’s Principle“. According to Pareto’s principle, 80% of our results come from 20% of our efforts, and the remaining 80% of the efforts contribute to only 20% of our results.

In short, it is only a small amount of our efforts that result in most of our results.

An effective marketer must try to maximize the efforts by focusing on the 20% activities that are doing well.

What does this mean in the blogging context from a successful blogger’s point of view?

It means that even if you write 100 posts, most of your traffic and income will come from 20 blog posts. The remaining 80 will add up to give little traffic or income.

The key takeaway is that – you should focus more on the 20% of posts that are doing well. Promote the posts that are doing well heavily and start creating more content around these successful topics.

Should I write long paragraphs or short sentences?

Short sentences are easier to read and understand.

Keep your sentences within 2-3 lines. Try not to have paragraphs that are more than 10 lines as they can seem boring.

Take a look at this guide itself, you will notice that most paragraphs are less than 5 lines in length.

Should I include a lot of sub headings?

It’s better to make your post as structured as possible. That essentially means, adding a lot of subheadings.

Moreover, sub headings do have an SEO impact as well. Using relevant keywords in sub headings can help you rank higher in search engine results.

Above all, most of the internet users just skim through the blog posts. Thus, having a well structured post with headings and sub headings will help the skimmers get a good idea of what you are trying to convey.

Make your posts skimmer-friendly using sub headings because they make up the majority of internet traffic.

Why do bloggers use weird numbers in Post Titles?

This is because weird numbers are more catchy and seem more believable than round numbers.

For example, which of the below two is a better title:

This is how my 3-month old blog brought 117,238 monthly visitors!
This is how my 3-month old blog brought 100,000 monthly visitors!

It’s the first one right…

Exact numbers tend to be more catchy and believable over round numbers in titles.

You might also have noticed that a price of $197 or $199 is better than $200 in getting more sales. Such numbers tend to have a special effect on the minds of readers.

Adding Important Blog Pages

There are a few essential pages every blog should have.

The essential pages to include are:

Legal pages: Privacy Policy, Terms and Conditions, Disclaimer, Affiliate Disclosure
About page: The about page should tell the story of you and your blog to the readers.
Contact page: It should contain a contact form through which the readers can contact you. WPForms is a popular plugin you can use to build contact pages.

Make sure to mandatorily set-up the legal pages in the beginning itself.

Pro Tip: You can use page generators to create the essential blog pages. Few popular page generator websites you could use are:

If you are looking for free legal page templates, you can find them on the websites below by clicking on the “Resources” section on the top right:

What information should my “About” page include?

You should try to include the following details on the about page:

What your blog is about (Blog niche)
Interesting numbers and stats (visitors, no. of posts, social shares, followers, etc.)
Provide links to cornerstone blog content
Introduce yourself/blogging team
Explain why readers should visit your blog (your expertise and experience in the niche)
Achievements, awards, and recognitions

Try to attach a bonus or freebie (email marketing) to your about page. Reading the about page implies the visitors are interested in knowing you better.

And the best time to convert them to repeat visitors is by providing them with an invaluable bonus and capturing their email address while they are curious to know more about you.

Chapter 10: How to Get Visitors from Google? (SEO Module)