There are 6 major aspects to consider while choosing a blog niche:

1. Choose a topic that you are truly passionate about.

You shouldn’t get bored after writing a couple of blogposts on the topic you choose. 

Burnouts are one of the top reasons for blogging failure. Ask yourself these questions:

• Will I be able to write 200 articles on this niche with each article over 2000 words?
• Will I be interested in writing on the same topic two years from now?
• Will I burn out and stop writing if I choose this niche?

Make sure that you love (really, truly love) the topic you choose.

2. Choose a topic you have experience and expertise in.

By knowing the topic well, you can provide authentic and expert solutions to your readers.

For example, a pet blog written by a biologist holds much more value than the same written by an engineer.

3. Choose a topic that is evergreen.

Evergreen niches are topics that stays relevant throughout the years.

For example, topics like health, wealth, hobbies, relationships, etc., are evergreen niches that are relevant today and will continue to stay relevant for the years to come.

Avoid choosing seasonal niches. For example, Christmas blogs only gets visitors only during the October to December period.

Also, do not chase trends or fad either, choose solid long-term topics. Think of the evolution from Floppy Disk to CD to Pen Drives to Cloud today, a technology blog covering these devices would struggle to exist. Be ready to pivot in case you decide to write about trends.

4. Choose a topic with low competition

Try to identify topics that have enough reader base but with low competition.

If there are many high authority websites competing for a small number of keywords, it’s better to avoid such niches.

Also, keep in mind that if you find there aren’t enough blogs competing in the topic you chose, there are two probable reasons:

• One, you found the perfect topic with low competition
• Two, the topic in itself doesn’t have any readers and thus no one wants to spend time creating a blog with zero traffic.

Make sure that your topic doesn’t belong to the second category. Avoid topics with low reader base & high competition.

5. Choose a topic with enough long and short tail keywords available

Keywords are the words that you wish to rank for on top of Google search results. 

For example, ”best backpacks” could be a keyword travel bloggers would love to rank for.

Short tail keywords are shorter keywords (1-3 words usually). ”Best backpacks”, ”Best kitchen utensils”, ”Best mobiles”, are all short tail keywords.

Long tail keywords are longer keywords (4 or more words usually). For example, ”Best backpacks for hiking”, ”Best kitchen utensils that are cheap”, ”Best mobiles under $500”, are all long tail keywords.

Make sure to choose a topic that have enough short and long tail keywords you can write about.

If you run out of keywords in an year or two, you will be in big trouble. Choose a niche that’s big enough in terms of keywords.

Here are some keyword research tools you can use to identify low-competition, high-traffic keywords:

• Google Keyword Planner
• Moz
• Keyword Tool

6. Choose a topic that is profitable

Wonder how hard it would be to realize after 2 years of blogging that there is no money in the topic you were writing about all this time!

All your efforts could go to waste because you were late to realize the low profitability of your niche.

For example, a blog on Koala Bears or Dolphins is not a good idea even if you are a biologist specializing on them. You would be much better off starting a blog on cats and dogs (because they are much more profitable). As a biologist, your pet blog would still be more authentic than a thousand other blogs out there.

Look into these questions while determining the blog niche:

• How many people do you think consistently read about the topic you chose?
• How many products catering to your topic do you think are available?
• And how many people do you think would actually buy products that cater to your niche?
• Are there enough affiliate programs and products that you can promote?